Target group analysis

The target group analysis is part of the work on the event strategy.

During the target group analysis, we gain knowledge about the needs, wishes and motivations of the target group or groups.

The more we know, the more accurate the messages will be.

The most obvious target group is of course the event participants. But there are other audiences that may be important to consider depending on how you want to use the outcome of the event.

Examples of secondary target groups:

• Staff (for customer events)
• Customers (at staff events)
• The suppliers
• The Board of Directors
• The partners
• Public authorities
• Media

During the audience analysis, we take into account all aspects that can help optimize the impact of your event.