Digital event with Lyreco - a masterclass in creating engagement

Lyreco Sweden, which merged with our customer Staples in the fall of 2022, has an open creative mind on how to evoke emotions and convey their professional message.

With the aim of setting the course for the new year, and summing up the past one, the company gathered its 450 employees in Sweden for a digital event.

And as always, they went all-in to create engagement. It was:

🌟 Talk show with live band
🌟 'På Spåret' quiz
🌟 Conversation by the campfire
🌟 Photo competition with participants' pictures
🌟 "Barbecue" of the management team at an "island council"

Bottom line. Don't be afraid to make fun entertainment out of your corporate message! It will NOT be corny, on the contrary. 

Because "laughter is the mother of learning", as one wise event professional said.

Messages get across so much better when we have fun.